From my short research venture, here is a list of the information most frequently requested by those selling their blogs and those interested in buying them.
Not all of the information needs to be made public, but you need to be prepared to present all and any of this information if a buyer asks.
* Domain Name: There is something in a name and the name means money. If your domain name is easily recognized and remembered, it will add to your blog’s value. Does the blog title match the domain name? Buyers take these things seriously into consideration.
* Date Blog Established: The age of the domain is important to Google PageRank.
* Google Page Rank
* SEOMoz.org Pagestrength
* Technorati Ranking
* Alexa Ranking
* Yahoo and Google Top Keyword Search Results: Which search terms bring in the most traffic consistently.
* Branding: Name recognition and value.
* Transferable Revenue from Ads: Include information on ad contracts and arrangements as well as amounts.
* Web Traffic Statistics: Averages for the past week, month, three months, six months, year, and farther if available.
* Recent Traffic Spikes: List recent heavy traffic spikes from mentions in Digg, Slashdot, Wired, Engadget, etc.
* Consistent Return Traffic Levels: How many consistently return for more?
* Feed and Feed Subscriber Statistics: How many subscribers? What type of feeds and how many are offered. Does the blog include category specific feeds?
* Unique Visitors Statistics
* Market Specific Content Description: Is the blog industry or marketplace specific, serving a focused group?
* Number of Posts/Articles
* Number of Comments
* Demographics: Who needs this blog and returns frequently?
* Google Inbound Links: Be honest. This is easily checked. Do not include intra-site links as inbound links. Only external sites linking to the blog.
* Incoming Link Sources: Where are the most links coming from?
* Inclusion in Blogging Networks and Social Bookmarking Networks: Is such inclusion transferable?
* Email Lists/Subscribers: Does the site come with any subscribers via email? How many? How often are they contacted?
* Newsletters: Does the blog offer newsletters? How many, how often, and what is the content? Does it soundly integrate with the blog or totally separate?
* Forum Included: Is there a forum or discussion/chat area included in the blog? What are the statistics and assets associated with the forum?
* Press Coverage: Some blogs and bloggers are now becoming sources for news as well as news themselves. Have the blog been featured in recent news stories or reports? Is it frequently quoted or listed as a resource in news stories?
* Events Associated With the Blog: Are there any special events, conferences, or regularly scheduled events associated with the blog and expected to continue? Has it consistently participated in the Blog-a-thon or reported on an annual technology conference?
* Sponsorships: Has the blog sponsored events or programs or other business entities or blogs? Is it affiliated through promotion, reputation and business relations with other commercial entities?
* Inventory of Assets: Web page design, Plugins, comments, written and image content, audio and video files, programming files, downloadable content, archives, and related content and code are included in the sale or not?
* Inventory of Intellectual Property: Copyrights, licenses, customized programming code, trademarks, etc., are included in the sale or not? What are the agreements for transferring the licenses? Handling renewal fees, etc.?
* Host Server Agreement Transferable: Is it included or not? Describe hosting agreement and features.
* Syndication Rights and Agreements: How syndicated and to whom.
* Your Participation After Sale: Will you stay or leave, share control, give up control, continue to participate in some way. Outline specifics for your involvement, if any.
* On-site Content Used and Referenced by Off-Sites: Does the blog host images, Plugins, scripts, tools, or other content for use on external blogs or sites? How is this maintained?
* Unique Content: Is the content unique and original or mostly link lists and blockquotes?
* Current State of the Blog: Is posting ongoing and current or old and dated? What is happening today with the blog?
* Posting Frequency: Has a pattern been established for post frequency? Do readers expect content published on a regular basis? When?
* Content Freshness: How “timely” is the content? Does it go out of date quickly or is it long lasting?
* Competition: What is the blog’s competition and how does it measure up?
* Blog Authors: Is there only one blog author or multiple bloggers contributing. How will the sale impact them? Do they come with or not? What are the rights to their content? Are the copyrights transferable?
* Non-competition Agreement: Will the blog seller be restricted from creating a similar blog in the near future after the sale? If so, how long is the restriction? Or no such agreement will be made?
* Use of Inventory After Sale: Can the new owner use the same program, programming code, and content? What are the long time permissions, fees, and agreements that need to happen to permit such use?
* Blocks or Blacklists: Has the site ever been listed on any spam blacklists or blocked in any way? Explain why and how it was removed from the blocks and lists.
Have I left anything off you think should go into the list?
Have you sold a blog or are you considering selling your blog? What do you think are the most important points you would need to make if you were to sell your blog? What would make your blog appealing to buyers?
Even if you aren’t considering selling your blog, do you know the answers to these questions? Might be worth investigating your blog’s value by answering them. If you don’t like the answer, consider putting a little more effort into change the answers.
source
Not all of the information needs to be made public, but you need to be prepared to present all and any of this information if a buyer asks.
* Domain Name: There is something in a name and the name means money. If your domain name is easily recognized and remembered, it will add to your blog’s value. Does the blog title match the domain name? Buyers take these things seriously into consideration.
* Date Blog Established: The age of the domain is important to Google PageRank.
* Google Page Rank
* SEOMoz.org Pagestrength
* Technorati Ranking
* Alexa Ranking
* Yahoo and Google Top Keyword Search Results: Which search terms bring in the most traffic consistently.
* Branding: Name recognition and value.
* Transferable Revenue from Ads: Include information on ad contracts and arrangements as well as amounts.
* Web Traffic Statistics: Averages for the past week, month, three months, six months, year, and farther if available.
* Recent Traffic Spikes: List recent heavy traffic spikes from mentions in Digg, Slashdot, Wired, Engadget, etc.
* Consistent Return Traffic Levels: How many consistently return for more?
* Feed and Feed Subscriber Statistics: How many subscribers? What type of feeds and how many are offered. Does the blog include category specific feeds?
* Unique Visitors Statistics
* Market Specific Content Description: Is the blog industry or marketplace specific, serving a focused group?
* Number of Posts/Articles
* Number of Comments
* Demographics: Who needs this blog and returns frequently?
* Google Inbound Links: Be honest. This is easily checked. Do not include intra-site links as inbound links. Only external sites linking to the blog.
* Incoming Link Sources: Where are the most links coming from?
* Inclusion in Blogging Networks and Social Bookmarking Networks: Is such inclusion transferable?
* Email Lists/Subscribers: Does the site come with any subscribers via email? How many? How often are they contacted?
* Newsletters: Does the blog offer newsletters? How many, how often, and what is the content? Does it soundly integrate with the blog or totally separate?
* Forum Included: Is there a forum or discussion/chat area included in the blog? What are the statistics and assets associated with the forum?
* Press Coverage: Some blogs and bloggers are now becoming sources for news as well as news themselves. Have the blog been featured in recent news stories or reports? Is it frequently quoted or listed as a resource in news stories?
* Events Associated With the Blog: Are there any special events, conferences, or regularly scheduled events associated with the blog and expected to continue? Has it consistently participated in the Blog-a-thon or reported on an annual technology conference?
* Sponsorships: Has the blog sponsored events or programs or other business entities or blogs? Is it affiliated through promotion, reputation and business relations with other commercial entities?
* Inventory of Assets: Web page design, Plugins, comments, written and image content, audio and video files, programming files, downloadable content, archives, and related content and code are included in the sale or not?
* Inventory of Intellectual Property: Copyrights, licenses, customized programming code, trademarks, etc., are included in the sale or not? What are the agreements for transferring the licenses? Handling renewal fees, etc.?
* Host Server Agreement Transferable: Is it included or not? Describe hosting agreement and features.
* Syndication Rights and Agreements: How syndicated and to whom.
* Your Participation After Sale: Will you stay or leave, share control, give up control, continue to participate in some way. Outline specifics for your involvement, if any.
* On-site Content Used and Referenced by Off-Sites: Does the blog host images, Plugins, scripts, tools, or other content for use on external blogs or sites? How is this maintained?
* Unique Content: Is the content unique and original or mostly link lists and blockquotes?
* Current State of the Blog: Is posting ongoing and current or old and dated? What is happening today with the blog?
* Posting Frequency: Has a pattern been established for post frequency? Do readers expect content published on a regular basis? When?
* Content Freshness: How “timely” is the content? Does it go out of date quickly or is it long lasting?
* Competition: What is the blog’s competition and how does it measure up?
* Blog Authors: Is there only one blog author or multiple bloggers contributing. How will the sale impact them? Do they come with or not? What are the rights to their content? Are the copyrights transferable?
* Non-competition Agreement: Will the blog seller be restricted from creating a similar blog in the near future after the sale? If so, how long is the restriction? Or no such agreement will be made?
* Use of Inventory After Sale: Can the new owner use the same program, programming code, and content? What are the long time permissions, fees, and agreements that need to happen to permit such use?
* Blocks or Blacklists: Has the site ever been listed on any spam blacklists or blocked in any way? Explain why and how it was removed from the blocks and lists.
Have I left anything off you think should go into the list?
Have you sold a blog or are you considering selling your blog? What do you think are the most important points you would need to make if you were to sell your blog? What would make your blog appealing to buyers?
Even if you aren’t considering selling your blog, do you know the answers to these questions? Might be worth investigating your blog’s value by answering them. If you don’t like the answer, consider putting a little more effort into change the answers.
source
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